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Bill Bluff is the wealthy, elitist father of Beebe Bluff. He has a sharp business corporation sense and knows how to manage finances. Although Bill is not seen as a direct antagonist, he often puts money before other values, which makes him a villain in certain situations. Although generally an antagonist, he did help when Doug was given an internship at his company as part of a school project, saying that there are time in business and other aspects of life when difficult decisions must be made.

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